Purcari Wineries Public Company Limited (henceforth “Group”, “Purcari”), CEE’s leading wine producer, announced today that the Board of Directors confirmed Mr. Alex Filip’s appointment as Group CEO as of January 1, 2025. Mr. Victor Bostan will take on the position of Advisor to the CEO for a one-year period, focusing on Agriculture, Viticulture and Winemaking areas.
Exactly one year ago, we welcomed Alex to the Deputy CEO role at Purcari and announced that, contingent upon meeting performance targets and with the Board’s approval, Alex would succeed Mr. Victor Bostan as CEO of Purcari effective January 1, 2025, as part of our succession planning strategy. After eight months in this critical role, Alex has unequivocally demonstrated that our choice was the right one. The Group is undergoing a significant transformation, and we are already witnessing the positive impact of his leadership and expertise. Mr. Victor Bostan will remain the heart of this company and, as the largest shareholder and a member of the Board, he will continue to be the driving force and source of inspiration for Purcari.” said Vasile Tofan, Chairman of Purcari Wineries.
Mr. Bostan added
Alex has demonstrated exceptional dedication, and a deep understanding of our business. I have no doubt that he will continue to drive our company forward with the same passion and integrity that has defined our journey so far. I will continue to stand beside Alex as an advisor on viticulture and winemaking, passing on all my knowledge and expertise in these key areas. I remain very close to Purcari and will fully dedicate myself to nurturing the next generation of the company’s leaders, continuing the glorious journey that began in 1827.”
Alex Filip commented
My excitement about joining Purcari earlier this year has only grown since, as I see the tremendous opportunities ahead of us. The transformation journey we have onboarded on will help us navigate more effectively the challenges our industry is facing and emerge as a solid multi-national winemaking group that all our employees, customers and investors can be proud of. I am deeply grateful to our dedicated team for their hard work during this transformational period and to Mr. Victor Bostan for his invaluable support, knowledge, and expertise. He will remain an irreplaceable mentor and advisor for me in the years to come, continuing to inspire us all to raise the bar of performance as high as possible. We are at the beginning of a journey that is challenging, exciting, and well worth undertaking.”
About Purcari Wineries
Purcari Wineries Public Company Limited (with its brands: Purcari, Crama Ceptura, Bostavan, Bardar, Domeniile Cuza and Angel’s Estate) is one of the largest wine and brandy groups in the Central and Eastern European (CEE) Region.
The Group manages around 1,850 hectares of vineyards and operates seven production platforms in Romania, Moldova, and Bulgaria. Purcari Wineries is the leader in the Premium wine segment in Romania and the largest wine exporter from Moldova, delivering to over 40 countries. Founded in 1827, Chateau Purcari is the most awarded winery of the CEE Region at Decanter London 2015-2023, as well as among the best ranked wineries on Vivino, with an average score of 4.1 out of 5.0, based on approximately 100,000 reviews. Since February 2018, the Group is listed on the Bucharest Stock Exchange under the ticker WINE.
Purcari Wineries is led by Victor Bostan, a veteran with more than 30 years of experience in the wine business and is endorsed by top institutional investors such as: Horizon Capital, Fiera Capital, Conseq, East Capital and Norges Bank.
